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Sunday June 05, 2011 at 22:36

Photo

Reach for the heavens, and add to them. Reach, a part of the Imaginary Foundation collection, features a 5-colour all over print. The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions. The small clandestine team is headed up by the mysterious “Director,” a 70-something uber-intellectual whose father founded the Dadaist movement. Avoiding direct publicity, the team has sought clothing as an unlikely vehicle for bringing their ideas beyond the academic realm and into popular culture.

Reach for the heavens, and add to them.

Reach, a part of the Imaginary Foundation collection, features a 5-colour all over print.

The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions. The small clandestine team is headed up by the mysterious “Director,” a 70-something uber-intellectual whose father founded the Dadaist movement. Avoiding direct publicity, the team has sought clothing as an unlikely vehicle for bringing their ideas beyond the academic realm and into popular culture.